Netflix Statistics: How Many Subscribers Does Netflix Have? (2024)

There will be over 282 million Netflix users in 2024, an 8.6% user growth from the previous year. Netflix’s subscriber count is expected to grow to 305.73 million in 2025.

*Note: Estimates are based on a regression analysis.

According to our estimates, the number of Netflix consumers in 2025 will be around 305.73 million. It represents an 8% increase over this year’s figures. User count has steadily increased in 11 years, with no discernible downward trend. The streaming service had more than 100 million users by 2017 and reached the 200 million mark by 2020.

There were 260.28 million Netflix users during the fourth quarter of 2023, 13.13 million more users than last quarter, or an increase of around 5%. According to our projections, the number of paid subscribers will rise by 8.6% or 22.4 million from Q4 2023 to Q4 2024.

Netflix’s user base increased by 8.6% in 2024, or 22.4 million more users than the previous year. According to our projections, the streaming service’s subscriber growth will further increase by 8.15% in 2025, an addition of about 23.05 million subscribers from 2024.

There were 221.44 million monthly active users on Netflix worldwide. Approximately 106.362 million users stream from Android devices, while roughly 115.12 million users stream from iOS devices.

There are currently 725 million Netflix viewers worldwide, approximately a 4.75% increase or an additional 32.9 million users from 2023. It is expected to increase to 754.70 million viewers in 2025 and even 781.70 million in 2026.

Note: *Forecast data, where viewers are paid subscribers of any age who watch Netflix at least once a month via the app or website.

Netflix has approximately 725 million viewers globally, a 4.7% increase from 2023 or about 32.9 million more in viewership. According to projections, there will be an additional 29.7 million viewers in 2025, a 4.1% increase over 2024.

Around 24% of Netflix users worldwide use the ad-supported streaming service tier. Projections show that it will increase by 36% in 2025. By 2027, the ad-supported tier is expected to account for up to 58% of the user base.

Globally, around 24% of consumers on Netflix use the ad-supported tier, and it’s expected to rise to 36% by 2025. According to projections, these figures will reach 47% in 2026 and 58% in 2027.

According to Netflix statistics, approximately 52% of the streaming platform’s users are female, while 48% are male.

Based on data from the global research platform Morning Consult, the average Netflix user in the US is a female aged around their late twenties to forties, more likely without a college degree, and earning less than $50,000 per year.

More than 70% of those aged 18-44 years old in the US have someone in their household subscribed to Netflix.

Netflix streaming accounted for 22.4% of total television viewing time. Netflix subscribers watched an average of 3.2 hours of video daily, or up to six billion hours monthly. An hour of streaming typically consumes up to 3 GB of data, implying that people consume approximately 288 GB per month just from Netflix.

Netflix statistics show that Australia had the highest Netflix penetration rate of 65% as of 2022. The United Kingdom follows with 57% and the United States with 53%. Brazil, Italy, and Japan, on the other hand, have penetration rates of 22%, 12%, and 11%, respectively.

Netflix is available in over 190 countries, but its television shows and movies catalog varies by country and changes regularly. According to the Netflix FAQ, some countries don’t support Netflix, including North Korea, China, Russia, Syria, and Crimea.

There were 80.13 million Netflix subscribers in the United States and Canada during the fourth quarter of 2023, a 3.7% increase from the previous quarter. In the first quarter of 2022, there were 74.58 million users in the United States and Canada, a 0.26% increase from the same quarter of last year.

Stranger Things was the most popular Netflix show in the world. Then comes Manifest and Inventing Anna. The television shows Dahmer – Monster: The Jeffrey Dahmer Story, Bridgerton, and Wednesday are in the top four to six spots. Alchemy of Souls, Emily in Paris, and 1899 are also on the list.

With a Netflix subscription, you can watch your favorite television shows and movies in one place. Like other streaming platforms, such as Amazon Prime Video and HBO Max, the streaming giant continues to record a growing user count and millions in revenue.