How Many Users Does Pinterest Have? Users Statistics & Trends (2024)
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Estimates show that there are going to be 574 million active Pinterest users in 2024, an increase of 15.26% or an additional 76 million users from last year. The users on the platform are heavily dominated by females, with the group accounting for 76.20% of its users. Pinterest stats show that the app is ranked 15th among the top social media platforms worldwide.
Are you an avid user of the social media platform Pinterest, also known as a Pinner? If so, you would know that it’s one of the best apps out there when looking for creative ideas.
Learn interesting facts about Pinterest in this article. Let’s take a look at the current stats, like Pinterest’s global audience and how it compares to other social media platforms.
Editors Picks:
- How Many Users are on Pinterest?: Pinterest stats show that the app currently has 574 million monthly active users. Projections show that, from 2024, the number of monthly active users for the app will grow by 8.7% in 2025.
- Top Country by Pinterest Users: The United States is the country with the largest number of Pinterest users, with 84.60 million users. Pinterest is the sixth most popular social media app in the United States.
- Average Revenue Per User: Pinterest stats reveal that the average revenue per user (ARPU) is currently estimated to be around US $2.34. Pinterest’s ARPU is expected to reach $2.55 in 2025.
- Pinterest Demographics Statistics: The latest Pinterest statistics show that the largest Pinterest demographic is women, who make up 76.20% of Pinterest subscribers. People aged 25-34 also make up approximately 39% of the platform’s user base.
- Top Pinterest Influencer: Pinterest marketing stats show that the top influencer on the app is Joy Cho, who has 15.2 million followers. She also receives 2.8 million Pinterest searches or monthly views on the social media platform.
Pinterest’s Monthly Active Users (MAU)
How Many Users Does Pinterest Have in 2024?
It is estimated that there are going to be 574 million global monthly active users for Pinterest in 2024, a 15.26% increase or approximately 76 million additional users from 2023. This means that more than 11% of the 5.17 billion social media users in the world use the app monthly.
Pinterest Number of Users Per Year (2016-2025)
Yearly Number of Pinners
| Year | No. of Users |
|---|---|
| 2025* | 624 million |
| 2024* | 574 million |
| 2023 | 498 million |
| 2022 | 450 million |
| 2021 | 431 million |
| 2020 | 459 million |
| 2019 | 335 million |
| 2018 | 265 million |
| 2017 | 216 million |
| 2016 | 160 million |
- Data Table
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Yearly Number of Pinners
Year No. of Users 2025* 624 million 2024* 574 million 2023 498 million 2022 450 million 2021 431 million 2020 459 million 2019 335 million 2018 265 million 2017 216 million 2016 160 million - Data Graphic
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Note: *Number of users was estimated using linear regression analysis based on data from Statista.
According to Pinterest statistics, the app currently has 574 million users. It represents a 15.26% increase or 76 million additional users from 2023. Based on projections, the number of Pinners is expected to grow by 8.7% in 2025 or around 50 million more users.
Key Stats:
- Pinterest trends show that the number of Pinners fell by 6% from 2020 to 2021, representing a loss of 28 million users. However, the following year saw a 4% increase in users or an additional 19 million users.
- Pinterest’s advertising reach or user base surpassed 200 million in 2017 and 300 million in just two years. In 2020, the app had over 400 million users.
- There was a 26% increase in Pinners from 2018 to 2019, or 70 million users of the app.
- In 2021, the average cost for Pinterest ads was around $1.50 per click, unlike other platforms like Instagram, which cost $3.56.
- Pinterest trends increased by approximately 56% in six months, compared to 38% on other platforms.
Pinterest User Growth
According to our estimates, Pinterest’s users will continue to grow by 8.7% from 2024 to 2025, or an increase of around 50 million more users. There will be a total of 624 million Pinners in 2025.
Pinterest Monthly Traffic Statistics
Pinterest’s traffic reached 1.2 billion users per month in 2024. The website is ranked 26th worldwide and ranked 24th in the US by size of monthly traffic.
Which Country Has the Most Pinterest Users
The United States has the most Pinterest users, with 84.60 million users. Pinterest is the sixth most popular social media app in the United States.
Brazil comes in second with around 28 million people, followed by Mexico with 19.45 million. Also included in the top five countries with the most Pinners are Germany with 15.88 million and France with 10.65 million.
Top Countries by Pinterest Users (2024)
Countries With The Most Pinners
| Country | No. of Users |
|---|---|
| United States | 84.60 million |
| Brazil | 28.05 million |
| Mexico | 19.45 million |
| Germany | 15.88 million |
| France | 10.65 million |
| Canada | 8.44 million |
| Italy | 8.08 million |
| United Kingdom | 7.61 million |
| Argentina | 7.09 million |
| Spain | 7.01 million |
| Japan | 6.93 million |
| Colombia | 5.97 million |
| Poland | 5.42 million |
| Netherlands | 4.43 million |
| Chile | 3.57 million |
| Australia | 3.45 million |
| Belgium | 2.69 million |
| Portugal | 2.06 million |
| Romania | 2.01 million |
| Greece | 1.84 million |
- Data Table
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Countries With The Most Pinners
Country No. of Users United States 84.60 million Brazil 28.05 million Mexico 19.45 million Germany 15.88 million France 10.65 million Canada 8.44 million Italy 8.08 million United Kingdom 7.61 million Argentina 7.09 million Spain 7.01 million Japan 6.93 million Colombia 5.97 million Poland 5.42 million Netherlands 4.43 million Chile 3.57 million Australia 3.45 million Belgium 2.69 million Portugal 2.06 million Romania 2.01 million Greece 1.84 million - Data Graphic
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The United States currently has the most Pinterest users, with 84.60 million. Brazil follows with 28.05 million and Mexico with 19.45 million. Germany has 15.88 million users, while France has 5.23 million fewer than Germany. Both Canada and Italy have over 8 million users.
Key Stats:
- The social media app Pinterest has over seven million users in the United Kingdom, Argentina, and Spain.
- Pinterest has over 2 million users in Belgium, Portugal, and Romania. On the other hand, Greece has around 1.84 million users nationwide.
- Colombia has 5.97 million Pinterest subscribers as of 2023, leading Poland by around 550 thousand fewer users. However, Poland has over 900,000 more users than the Netherlands.
Pinterest Monthly Active Users by Region
As of the fourth quarter of 2023, the United States and Canada had 97 million Pinterest users, while Europe had 135 million. The rest of the world had around 266 million.
Pinterest Monthly Active Users by Region
Key Stats:
- The number of Pinterest subscribers in the United States and Canada increased by 3% between the second and third quarters of 2022, totaling 95 million users. However, the figure remained unchanged until the fourth quarter of 2022.
- Between the first and second quarters of 2022, the number of Pinterest active users fell by 2.5% or approximately 3 million. The numbers improved by the third quarter of 2022, with a total of 120 million Pinners. It grew by 3% or 4 million more users the following quarter.
- Compared to the United States, Canada, and Europe, the number of Pinterest users in the rest of the world recorded an upward trend as 2022 progressed.
- There were 220 million users of Pinterest in the first quarter of 2022, which increased by 1.36% or 3 million more by the second quarter.
- A 3% increase in the Pinterest audience was seen from the second to the third quarter of 2022. There was also a 0.4% increase from the third to the fourth quarter of 2022. That’s 231 million Pinners outside the United States, Canada, and Europe.
Pinterest Average Revenue Per User (ARPU) (2024)
According to our estimates, Pinterest’s average revenue per user (ARPU) is currently around US $2.34, an increase of about US $0.34 from 2023. Projections show an upward trend in the coming years, as Pinterest’s ARPU is expected to reach $2.55 in 2025.
Pinterest ARPU Per Year (2016-2025)
Pinterest’s Annual Average Revenue per User
| Year | ARPU (in US dollars) |
|---|---|
| 2025* | 2.55 |
| 2024* | 2.34 |
| 2023 | 2.00 |
| 2022 | 1.96 |
| 2021 | 1.93 |
| 2020 | 1.57 |
| 2019 | 1.22 |
| 2018 | 1.06 |
| 2017 | 0.83 |
| 2016 | 0.74 |
- Data Table
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Pinterest’s Annual Average Revenue per User
Year ARPU (in US dollars) 2025* 2.55 2024* 2.34 2023 2.00 2022 1.96 2021 1.93 2020 1.57 2019 1.22 2018 1.06 2017 0.83 2016 0.74 - Data Graphic
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Note: * The number of users was estimated using linear regression analysis based on Q4 data from Statista.
Our estimates show that Pinterest’s average revenue per user (ARPU) is currently around US $2.34, an increase of around US $0.34 from 2023. In the last ten years, Pinterest recorded its lowest ARPU in 2016 at US $0.74 and the highest this 2024 with $2.34. According to projections, the platform’s ARPU is expected to reach $2.55 in 2025.
Key Stats
- Pinterest’s average revenue per user increased by $0.35 or 29% from 2019 to 2020.
- The average revenue per user on Pinterest was only $0.83 in 2017, but it increased to $1.06 in 2018.
- Projections show that Pinterest’s average revenue per user will amount to US $2.69 by 2025, a 39% growth from 2021.
Pinterest User Demographics Worldwide (2024)
According to Pinterest statistics, females account for 76.20% of their users, and males account for 17.20%. The remaining 6.60% preferred not to specify. Pinners aged 25 to 34 are also the most dominant users of the app, accounting for 38.9% of the platform’s total user base.
Age Distribution of Pinterest Users (2024)
Based on Pinterest statistics worldwide, users within the age group 25-34 make up the majority of users on the app. They account for approximately 39% of the entire user base. People aged 18-24 come in second with 23%, followed by those aged 35-44 with 16%. Females are the most dominant Pinners across all age groups. So what percent of Pinterest users are men? They account for 17.20% of the app’s total users.
Pinterest User Gender Distribution (2024)
Pinterest statistics show that females account for 76.20% of all users. It is one of the most female-dominated online social platforms like Snapchat, if not the most female-dominated platform. One possible reason for this is that Pinterest’s most popular pinners are also women, and users may share similar interests with them, such as fashion, design, and lifestyle.
Pinterest User Demographics in the US
Pinterest usage statistics show that the age group distribution of Pinterest users in the United States is mostly even. Users aged 18-29 slightly lead in size with 27%. Females account for 70% of users on the app, while males account for 30%. According to most Pinners in the country, they use the platform mainly for entertainment.
Age Distribution of Pinterest Users in the US
Many users of Pinterest in the US are aged 18 to 29, accounting for 27% of the platform’s user base. On the other hand, users aged 30-39 account for 26%, and those aged 50-64 account for 25%. People aged 40-49 account for only 21% of Pinners, making them the minority.
Gender Distribution of Pinterest Users in the US
Females accounted for 70% of all Pinterest users in the United States, while males accounted for 30%.
Who is the Top Pinterest Influencer?
Joy Cho, the top paid influencer on Pinterest, has 15.2 million followers. She has 2.8 million monthly views on average.
Top 10 Most-Paid Influencers on Pinterest
| User | No. of Followers |
|---|---|
| Joy Cho | 2.80 million |
| Poppytalk | 10.4 million |
| Maryann Rizzo | 9 million |
| Jane Wang | 8 million |
| HonestlyWTF | 7 million |
| Bonnie Tsang | 7 million |
| Evelyn | 6.7 million |
| Pejper/Anna Karin | 6.7 million |
| Veanad/ Danaë Vokolos | 5.1 million |
| Christine Martinez Loya | 5 million |
- Data Table
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User No. of Followers Joy Cho 2.80 million Poppytalk 10.4 million Maryann Rizzo 9 million Jane Wang 8 million HonestlyWTF 7 million Bonnie Tsang 7 million Evelyn 6.7 million Pejper/Anna Karin 6.7 million Veanad/ Danaë Vokolos 5.1 million Christine Martinez Loya 5 million - Data Graphic
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Key Stats:
- Pinterest statistics show that the top ten most paid Pinterest influencers are all female.
- Based on Pinterest advertising statistics, monthly views for the top paid influencers of the app range from 22,000 to 2 million.
- The Pinterest boards of the app’s top paid influencers are centered on lifestyle, design, and fashion.
