Snapchat Users: How Many People Use Snapchat (2024)
Snapchat is expected to reach 431 million daily active users all over the world in 2024, a 4.1% increase from 2023. By 2025, the number of daily active users is expected to exceed 467 million. India currently has the most Snapchat users, with 182.35 million users. Snapchat is the fifth most popular messaging app globally.
Snapchat remains one of the leading social media platforms globally.
Let’s delve into the most exciting facts about Snapchat–from how many people use Snapchat to which countries have the most users of the app and many more!
Editors Picks:
- Snapchat DAU: There are 431 million Snapchat daily active users in 2024. Snapchat’s average daily active users are expected to grow by 8.35.% more, or up to 467 million DAU from 2024 to 2025.
- Snapchat MAU: Estimates show roughly 513 million users are on Snapchat monthly. This figure is expected to increase by 3.49% in 2025, or the addition of around 17 million more monthly users on average.
- Snapchat Plus Subscribers: The Snapchat+ program has over seven million paid subscribers in 2024.
- How Many American Snapchat Users Are There?: There are approximately 108 million total Snapchat users in the US. Around 67% of American internet users aged 18-29 in the country use the app.
- How Many Snaps in a Day: Around five billion snaps are created daily.
- Snapchat Demographics: Females comprise 51% of all Snapchat users worldwide, while males comprise only 48.20%. The app’s largest age group was those aged 18 to 24, accounting for 38.6% of the social media platform’s total audience.
Snapchat Daily Active Users (DAU)
How Many People Have Snapchat?
Snapchat’s daily active users are currently at 431 million, representing 17 million more people on the app daily, or a rise of 4.1% over 2023. Around 414 million people were using Snapchat in 2023.
How Many Users Are on Snapchat Annually (2014-2025)
Number of Daily Active Users per Year
Year | Daily Active Users (in millions) |
---|---|
2025* | 467 |
2024* | 431 |
2023 | 414 |
2022 | 375 |
2021 | 319 |
2020 | 265 |
2019 | 218 |
2018 | 186 |
2017 | 187 |
2016 | 158 |
2015 | 107 |
2014 | 71 |
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Number of Daily Active Users per Year
Year Daily Active Users (in millions) 2025* 467 2024* 431 2023 414 2022 375 2021 319 2020 265 2019 218 2018 186 2017 187 2016 158 2015 107 2014 71 - Data Graphic
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Note: *Data is an estimate for end-of-year daily active users using linear regression, based on data from Statista.
Snapchat is expected to have 431 million daily active users in 2024, a 4.10% increase from last year. The app’s user base is expected to reach 467 million daily active users by 2025.
Based on Snapchat user statistics, the app’s user count began at 71 million in 2014 and quickly grew to over 100 million in a year. The app’s next 100 million mark, however, is going to take another four years. It reached over 200 million daily active users in 2019.
Snapchat User Growth
Snapchat’s users are expected to grow by 8.35% from 2024 to 2025, to a total of 467 million daily users. This translates to an increase of 36 million more daily active Snapchat users on average. Snapchat has 431 million daily users in 2024, a 4.1% increase over the previous year.
Average Snaps Per Day
Snapchat statistics show that around five billion snaps are created daily. The app is a platform where users share snippets of their day with their Snapchat friends by posting photos and videos.
Snapchat Monthly Active Users (MAU) (2024)
Estimates show that the number of Snapchat users in a month in 2024 is around 513.20 million, an increase of 4.16% from last year or an additional 20.5 million users. There are approximately 100 million Snapchat users in the United States and Canada.
Number of Snapchat Active Users in a Month (2018-2025)
No. of Snapchat Users Globally (2018–2025)
Year | Users |
---|---|
2025* | 531.10 million |
2024* | 513.20 million |
2023* | 492.70 million |
2022* | 464.80 million |
2021 | 428.40 million |
2020 | 354.20 million |
2019 | 299.10 million |
2018 | 256.40 million |
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No. of Snapchat Users Globally (2018–2025)
Year Users 2025* 531.10 million 2024* 513.20 million 2023* 492.70 million 2022* 464.80 million 2021 428.40 million 2020 354.20 million 2019 299.10 million 2018 256.40 million - Data Graphic
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The number of active Snapchat users in a month in 2024 is around 513.20 million, an increase of 4.16% or 20.5 million more users than last year. Snapchat’s user count is projected to reach more than 531 million by 2025.
Snapchat Growth in Monthly Active Users (MAU)
From 513.20 million in 2024, the number of Snapchat users in a month is expected to increase by 3.48% in 2025. This roughly translates to 18 million more monthly users in the next year.
Number of Snapchat Plus Subscribers (2024)
According to Snapchat statistics, the Snapchat+ program will have over seven million paid subscribers in 2024. The app’s premium version costs $3.99 per month.
Snapchat+ was initially launched in June 2022 in countries such as Canada, France, Australia, Germany, the United States, the United Kingdom, New Zealand, and the United Arab Emirates to diversify Snapchat revenue.
Snapchat Demographics (2024)
Snapchat statistics show that females account for 51% of all Snapchat users worldwide, while males account for 48.20%. The largest age group among the Snapchat advertising audiences is aged 18 to 24, which makes up 38.6% of the population.
Snapchat User Age Demographics: What is Snapchat’s Largest Age Demographic?
Snapchat statistics show that as of 2023, the most dominant age group on the app was those aged 18 to 24, accounting for 38.6% of the app’s total audience. Individuals aged 25 to 34 come in second, accounting for 23.2% of Snapchat’s entire user base.
Around 19.9% of all Snapchat users were aged 13 to 17, and 14.0% were aged 35 to 49. Snapchat users aged 50 and up account for only 3.7% of the app’s total audience.
Snapchat User Distribution by Gender: What of the Snapchat Users are Female?
Snapchat usage statistics show that females were the largest Snapchat audience. Females account for 51% of the total user base, and males account for 48.20%
Snapchat User Demographics in the US
According to the Pew Research Center, Snapchat is more popular among younger people in the US, with 67% of American internet users aged 18-29 using the app in 2022. In contrast, 29% of American Snapchat users were between 30 and 49.
Which Country Has Most Snapchat Users?
India has the highest share of Snapchat users, with more than 182.35 million users. The United States follows with 108.8 million and Pakistan with around 26.35 million.
Also included in the list of top countries with the largest audience sizes are France, the United Kingdom, and Saudi Arabia, with 25.9 million, 23.15 million, and 21.75 million users, respectively.
Snapchat Users by Country
Countries With the Most Snapchat Users
Country | Number of Users |
---|---|
India | 182.35 |
United States | 108.8 |
Pakistan | 26.35 |
France | 25.9 |
United Kingdom | 23.15 |
Saudi Arabia | 21.75 |
Germany | 18.65 |
Mexico | 17.15 |
Iraq | 16.75 |
Egypt | 15.65 |
Turkey | 15.00 |
Nigeria | 13.05 |
Canada | 11.45 |
Russia | 8.05 |
Australia | 7.96 |
Philippines | 7.75 |
Brazil | 7.635 |
Algeria | 7.15 |
Netherlands | 7.15 |
Columbia | 6.305 |
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Countries With the Most Snapchat Users
Country Number of Users India 182.35 United States 108.8 Pakistan 26.35 France 25.9 United Kingdom 23.15 Saudi Arabia 21.75 Germany 18.65 Mexico 17.15 Iraq 16.75 Egypt 15.65 Turkey 15.00 Nigeria 13.05 Canada 11.45 Russia 8.05 Australia 7.96 Philippines 7.75 Brazil 7.635 Algeria 7.15 Netherlands 7.15 Columbia 6.305 - Data Graphic
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India has the most Snapchat users, with over 182 million users. The United States comes second with 73.55 million less users than India. Pakistan, France, and the United Kingdom are also in the top five, with 26.35 million, 25.9 million, 23.15 million users, respectively.
KLey Stats:
- Snapchat has more than 15 million users in countries like Germany and Iraq.
- Canada and Nigeria each have 10.40 million Snapchat users. On the other hand, Algeria, Columbia, and the Netherlands each have 6 million users.
- The Philippines has 10.10 million Snapchat users, just 300,000 users behind Nigeria and Canada. However, it has 2.5 million more users than Brazil and 2.75 million more than Australia.
Who Has the Most Followers on Snapchat?
The most followed influencer on Snapchat is Kylie Jenner, with 37 million subscribers. Next on the list are her sisters Kim Kardashian with 27.2 million subscribers, and Khloe Kardashian with 16.8 million.
Most Popular Snapchat Accounts
Most Followed Accounts on Snapchat
Name & Username | Number of Subscribers | Category |
---|---|---|
Kylie Jenner (kylizzlemynizzl) | 37 million | Model (USA) |
Kim Kardashian (kimkardashian) | 27.2 million | Media Personality (USA) |
Khloé Kardashian (khloekardashian) | 16.8 million | Media Personality (USA) |
Kendall Jenner (kendalljenner) | 16.7 million | Model (USA) |
Kourtney Kardashian (kourtneykardash) | 15 million | Model (USA) |
Selena Gomez (selenagomez) | 13.6 million | Female Musician (USA) |
DJ Khaled (djkhaled305) | 13.5 million | Male Musician (USA) |
Ariana Grande (moonlightbae) | 13.1 million | Female Musician (USA) |
Kevin Hart (lilswag79) | 10.6 million | Male Celebrity (USA) |
Loren Gray (loren) | 10.2 million | Female Musician (USA) |
Justin Bieber (rickthesizzler) | 9.77 million | Male Musician (Canada) |
Snoop Dogg (snoopdogg) | 8.1 million | Male Musician (USA) |
Gigi Hadid (itsgigihadid) | 8 million | Model (USA) |
Demi Lovato (theddlovato) | 7.41 million | Female Musician (USA) |
Bella Thorne (bellathornedab) | 6.1 million | Female Celebrity (USA) |
Zendaya (zendaya_96) | 5.4 million | Female Celebrity (USA) |
Shawn Mendes (shawnmendes1) | 5.35 million | Male Musician (Canada) |
Neymar Jr (neymarjr) | 4.7 million | Football (Brazil) |
Logan Paul (loganpaul) | 4.3 million | Male Content Creator (USA) |
Amanda Cerny (amandacerny) | 4.1 million | Media Personality (USA) |
Nicki Minaj (nickiminaj) | 3.7 million | Female Musician (USA) |
Lady Gaga (ladygaga) | 3.6 million | Female Musician (USA) |
Ellen DeGeneres (ellen) | 3.4 million | Comedy (USA) |
Calvin Harris (calvinharris) | 3.34 million | Disc Jockey (UK) |
Cara Delevingne (caradevilqueen) | 3.3 million | Model (UK) |
Nick Jonas (jicknonas) | 3.23 million | Male Musician (USA) |
Miley Cyrus (mileycyrus) | 3.17 million | Female Musician (USA) |
Dwayne Johnson (therock) | 2.95 million | Male Celebrity (USA) |
Jennifer Lopez (jlobts) | 2.91 million | Female Musician (USA) |
Bella Hadid (babybels777) | 2.57 million | Model (USA) |
Real Madrid CF (realmadrid) | 2.24 million | Football Club (Spain) |
FC Barcelona (fcbarcelona) | 2.15 million | Football Club (Spain) |
Meghan Trainor (mtrainor22) | 2.1 million | Female Musician (USA) |
Jared Leto (jaredleto) | 2 million | Male Celebrity (USA) |
Jacqueline Fernandez (jacqueen143) | 1.9 million | Female Celebrity (Sri Lanka) |
WWE (wwe) | 1.85 million | Wrestling Competition (USA) |
King Bach (kingbach) | 1.82 million | Male Content Creator (Canada) |
Jessica Alba (jessicamalba) | 1.77 million | Female Celebrity (USA) |
Chris Pratt (chrisprattsnap) | 1.1 million | Male Celebrity (USA) |
Sunny Leone (imsunnyleone) | 1.7 million | Model (Canada) |
Usher (howusnap) | 1.6 million | Male Musician (USA) |
Charlie Puth (notcharlieputh) | 1.6 million | Male Musician (USA) |
Vanessa Hudgens (gypsybanessa) | 1.55 million | Female Celebrity (USA) |
Chance the Rapper (mynamechance) | 1.54 million | Male Musician (USA) |
Katy Perry (katyperry) | 1.52 million | Female Musician (USA) |
Cardi B (iamcardib) | 1.5 million | Female Musician (USA) |
Kate Hudson (khudsnaps) | 1.3 million | Female Celebrity (USA) |
Rebel Wilson (rebelwilsonsnap) | 1.24 million | Female Celebrity (Australia) |
Antoine Griezmann (antogriezmann) | 945 million | Football (France) |
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Most Followed Accounts on Snapchat
Name & Username Number of Subscribers Category Kylie Jenner (kylizzlemynizzl) 37 million Model (USA) Kim Kardashian (kimkardashian) 27.2 million Media Personality (USA) Khloé Kardashian (khloekardashian) 16.8 million Media Personality (USA) Kendall Jenner (kendalljenner) 16.7 million Model (USA) Kourtney Kardashian (kourtneykardash) 15 million Model (USA) Selena Gomez (selenagomez) 13.6 million Female Musician (USA) DJ Khaled (djkhaled305) 13.5 million Male Musician (USA) Ariana Grande (moonlightbae) 13.1 million Female Musician (USA) Kevin Hart (lilswag79) 10.6 million Male Celebrity (USA) Loren Gray (loren) 10.2 million Female Musician (USA) Justin Bieber (rickthesizzler) 9.77 million Male Musician (Canada) Snoop Dogg (snoopdogg) 8.1 million Male Musician (USA) Gigi Hadid (itsgigihadid) 8 million Model (USA) Demi Lovato (theddlovato) 7.41 million Female Musician (USA) Bella Thorne (bellathornedab) 6.1 million Female Celebrity (USA) Zendaya (zendaya_96) 5.4 million Female Celebrity (USA) Shawn Mendes (shawnmendes1) 5.35 million Male Musician (Canada) Neymar Jr (neymarjr) 4.7 million Football (Brazil) Logan Paul (loganpaul) 4.3 million Male Content Creator (USA) Amanda Cerny (amandacerny) 4.1 million Media Personality (USA) Nicki Minaj (nickiminaj) 3.7 million Female Musician (USA) Lady Gaga (ladygaga) 3.6 million Female Musician (USA) Ellen DeGeneres (ellen) 3.4 million Comedy (USA) Calvin Harris (calvinharris) 3.34 million Disc Jockey (UK) Cara Delevingne (caradevilqueen) 3.3 million Model (UK) Nick Jonas (jicknonas) 3.23 million Male Musician (USA) Miley Cyrus (mileycyrus) 3.17 million Female Musician (USA) Dwayne Johnson (therock) 2.95 million Male Celebrity (USA) Jennifer Lopez (jlobts) 2.91 million Female Musician (USA) Bella Hadid (babybels777) 2.57 million Model (USA) Real Madrid CF (realmadrid) 2.24 million Football Club (Spain) FC Barcelona (fcbarcelona) 2.15 million Football Club (Spain) Meghan Trainor (mtrainor22) 2.1 million Female Musician (USA) Jared Leto (jaredleto) 2 million Male Celebrity (USA) Jacqueline Fernandez (jacqueen143) 1.9 million Female Celebrity (Sri Lanka) WWE (wwe) 1.85 million Wrestling Competition (USA) King Bach (kingbach) 1.82 million Male Content Creator (Canada) Jessica Alba (jessicamalba) 1.77 million Female Celebrity (USA) Chris Pratt (chrisprattsnap) 1.1 million Male Celebrity (USA) Sunny Leone (imsunnyleone) 1.7 million Model (Canada) Usher (howusnap) 1.6 million Male Musician (USA) Charlie Puth (notcharlieputh) 1.6 million Male Musician (USA) Vanessa Hudgens (gypsybanessa) 1.55 million Female Celebrity (USA) Chance the Rapper (mynamechance) 1.54 million Male Musician (USA) Katy Perry (katyperry) 1.52 million Female Musician (USA) Cardi B (iamcardib) 1.5 million Female Musician (USA) Kate Hudson (khudsnaps) 1.3 million Female Celebrity (USA) Rebel Wilson (rebelwilsonsnap) 1.24 million Female Celebrity (Australia) Antoine Griezmann (antogriezmann) 945 million Football (France) - Data Graphic
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Model Kylie Jenner has 37 million Snapchat followers and is the most followed influencer on the app. Her sisters, media personalities, are listed next, with Kim Kardashian having 27.2 million subscribers, Khloe Kardashian having 16.8 million, Kendall Jenner having 16.7 million, and Kourtney Kardashian having 15 million.
Key Stats:
- With over 13 million subscribers, singers Selena Gomez, DJ Khaled, and Ariana Grande are also among the most followed personalities on the Snapchat app.
- Some Snapchat accounts of Spanish football clubs, such as Real Madrid CF and FC Barcelona, have over 2 million subscribers.
- Canadian celebrities are also on the list of most-followed people on Snapchat, including singer Shawn Mendes with 5 million subscribers, content creator King Bach with 1.82 million, and model Sunny Leone with 1.7 million.
Snapchat Popularity
There are currently around 431 million users on Snapchat daily. It ranked fifth in the top downloaded apps in the world, with 330 million downloads. Social media users also spend 30 minutes on average using Snapchat. With 513.2 million monthly active users, the app ranks 10th among the most popular social media platforms worldwide.
How Many Downloads Does Snapchat Have?
Snapchat is one of the most downloaded apps in the world, with 330 million downloads. It has 27 million fewer downloads than the video editing app CapCut but has 20 million more than the messaging app Telegram.